If you’re managing an automotive dealership everything you can do to connect to customers in better ways can help improve your sales. Your team might be seasoned professionals and making great connections with clients in the store, but how prepared are they for retaining the business of new customers online?
Using Live Chat
A most effective tool that dealerships have at their disposal today for generating new customers and building on existing clients relationships online is live chat. Live chat is an extraordinarily powerful tool for interacting with people browsing the internet because it offers your team the ability to bring the skills and strategies of the showroom floor to bear in the online forum.
Lead Generation
One of the best ways that you can use live chat software is as the ultimate lead generation tool. Chat allows your online operators to introduce your business new customers in an informed and courteous manner. Beginning the conversation with this simple gesture will dramatically increase your ability to interest new potential customers in your offerings. This increase in leads will help to bring more in-person visits to your dealership location where your sales team can take over.
Sales Team Participation
The conversation may start with your trained online operators, but it doesn’t end there. With the latest offerings in the online live chat software, your sales team will have the ability to jump in the conversation at crucial junctures. This will allow your team to discuss deals in greater detail and build upon deals designed specifically for that cu client.
Managing Customer Information
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Live chat software can be used in cooperation with all of the most effective online automotive marketing and sales solutions available today. This means that you’ll be able to keep better track of information gained from live chat conversations and customer browsing habits. Rather than having a passive website that leaves clients stranded, you’ll actually be able to use advanced analytics to help your customers make more informed decisions than ever before.
Video Conferencing
One of the services available with live chat software that customers appreciate most is video conferencing. Video chat brings a personal connection to a whole new level by allowing customers a chance to interact face-to-face with your sales team online. You can click on this link to see how connecting with online customers in this way can help to promote loyalty by providing them with the assurance that the deal is progressing.
Text Messaging
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Live Chat can also be extended to the area of text messaging so that you and your potential customers can keep in touch through each step in the process. When you’re able to give your clients special promotional offers, tailored specifically to their desires and budget on the fly, you’ll gain more control over your ability to carry a sale to fruition.
In the world of auto sales, the lucrative market of online shopping has been notoriously difficult to harness. The key to getting one step ahead is to take advantage of the latest offerings in online dealership software. Make the investment for your dealership now, so that you can also start to take advantage of this growing market.
